EN
BANG. A multitude of coffee choices.
BANG. A discovery “PAQ”.
Paquebot Café wanted to bring forward the exploration of its own specialty coffees because it has been difficult to make a choice (Classic? Funky? Dark?) since they were released in 2022. A new initiative had to be considered. How could they give people the opportunity to taste these 3 types of coffee for the price of a single bag? Well... Offering smaller formats (3 x 140g) in the same "PAQ"! Inevitably, the format of the small cereal boxes was inspiring, because who says coffee says breakfast. Nothing was left behind: The trio is “funny” and in the colors of the original bags. Games were put on the back and as a bonus, you will find a surprise inside in each box, just like in the good old days. Beware, this tasting experience will feel like a trip back in time.
BANG. A discovery “PAQ”.
Paquebot Café wanted to bring forward the exploration of its own specialty coffees because it has been difficult to make a choice (Classic? Funky? Dark?) since they were released in 2022. A new initiative had to be considered. How could they give people the opportunity to taste these 3 types of coffee for the price of a single bag? Well... Offering smaller formats (3 x 140g) in the same "PAQ"! Inevitably, the format of the small cereal boxes was inspiring, because who says coffee says breakfast. Nothing was left behind: The trio is “funny” and in the colors of the original bags. Games were put on the back and as a bonus, you will find a surprise inside in each box, just like in the good old days. Beware, this tasting experience will feel like a trip back in time.
FR
BANG. Une multitude de choix de café.
BANG. Un «PAQ» découverte.
Paquebot Café avait le désir pousser la découverte de ses propres cafés de spécialité, car depuis leurs sorties en 2022, il était difficile de faire un choix (Classique? Funky? Foncé?). Une nouvelle initiative devait donc être réfléchie, permettant de faire goûter ces 3 cafés et moyennant le prix d’un seul sac. Offrir de plus petits formats (3 x 140g) était la solution! Inévitablement, le format des petites boîtes de céréales fut inspirant, car qui dit café dit déjeuner. À ce moment, rien n’a été laissé pour compte. Le trio est «funny», aux couleurs des sacs originaux, des jeux se trouvent au dos et en prime, une surprise se trouve à l’intérieur de chaque boîte, comme dans le bon vieux temps. Soyez avisé, cette expérience de dégustation aura des allures de retour dans le passé.
Creative direction Simon Laliberté
Design Corinne Bachand
Illustrations Carole Platine
Project coordination Marion Saint-Sernin + Simon Laliberté
Photos Luc Robitaille
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